Logo Usage  |   Color Palette   |   Typography   |  Photography    |   Stationary Usage    |   Logo Files

Brand

Guidelines

Hello, welcome to Braintree Hospitality

The Braintree Hospitality name stems from an early Massachusetts community. The birthplace of John Adams, John Hancock, and other leaders, Braintree township asserted itself during the American Revolution with grit and passion for its values. Likewise, Braintree Hospitality represents a place of leadership that applies integrity and forward-thinking to the lodging industry.

OUR PURPOSE: We provide clients with the support they need to achieve their growth and development goals for the continued success of their lodging investment.

OUR MISSION: Braintree Hospitality creates memorable stays and profitable operations that produce nationally recognized hotels known for their world-class service.

The Braintree identity represents a convergence of proven practices and budding techniques in hospitality. The central focus of the logo denotes our clients’ growth.

Logo Vertical

Vertical Configuration

Leaf Logo Mark
Logotype

Minimum Size

113px wide x 76px high /

.84˝ wide x .5625˝ high

Logo with Tagline
The tagline “Smarter. Growth. Realized.” conveys the mission of Braintree Hospitality in both a literal and metaphorical way. You don’t have to use the tagline with the logo, but when you do, it should be part of the provided logo lockup.
Horizontal Configuration

Vertical Configuration

Logo Color Variations
Always use the color Braintree logo when color reproduction is available. If you must use black and white, there are two grayscale options. Use the black leaf logo mark on lighter backgrounds, and the white leaf logo mark on darker backgrounds.
Vertical Logo
Horizontal Logo
Logo Horizontal – 1-Color
Logo Horizontal – 1-Color
Logo Color Variations
Always use the color Braintree logo when color reproduction is available. If you must use black and white, there are two grayscale options. Use the black leaf logo mark on lighter backgrounds, and the white leaf logo mark on darker backgrounds.
Vertical Logo
Horizontal Logo
Logo Horizontal – 1-Color
Logo Horizontal – 1-Color
Logo Clear Space
Surround the logo with clear space that measures at least the width of the center leaf. The logo needs its personal space between the layout edges and other layout elements.
Color Palette
The primary colors for the Braintree brand include rich red, gold, and green colors. These colors reflect the personal warmth of hospitality as well as our fresh, modern approach. Together, the color family suggests traits of natural growth and maturity associated with the graphic leaf and the brand mission. The primary colors should be used most often in brand communications. Secondary colors expand the color family to offer flexibility and the opportunity to create interesting tone-ontone designs.

Primary Green
Pantone 151-7
C62 M0 Y87 K0
R103 G174 B90
#67ae5a

Primary Red
Pantone 39-15
C0 M66 Y78 K50
R131 G70 B45
#83462d

Primary Gold
Pantone 12-13
C0 M18 Y65 K39
R177 G147 B72
#b19348

Leaf
Colors

Mid Green
Pantone 157-7
C41 M0 Y85 K0
R167 G197 B76
#a7c54c

Mid Blue
Pantone 133-11
C35 M0 Y24 K4
R167 G204 B183
#a7ccb7

Red
Pantone 38-8
C0 M79 Y94 K24
R170 G79 B47
#aa4f2f

Orange
Pantone 20-7
C0 M44 Y88 K0
R232 G153 B60
#e8993c

Secondary Circle Colors

Light Green
Pantone 157-5
C27 M0 Y57 K0
R195 G213 B133
#c3d585

Light Blue
Pantone 127-9
C22 M0 Y12 K3
R197 G220 B215
#c5dcd7

Light Red
Pantone 38-6
C0 M62 Y74 K19
R184 G109 B73
#b86d49

Light Orange
Pantone 24-5
C0 M39 Y69 K0
R234 G168 B94
#eaa85e

Circle Tint Colors

Black
Pantone Process Black
C0 M0 Y0 K100
R0 G0 B0
#000000

Dark Gray
Pantone 424
C0 M0 Y0 K69
R111 G113 B115
#6f7173

Mid Gray
Pantone 423
C0 M0 Y0 K42
R163 G165 B168
#a3a5a8

Light Gray
Pantone 420
C0 M0 Y0 K19
R211 G213 B214
#d3d5d6

Gray
Shades

Color Palette
The primary colors for the Braintree brand include rich red, gold, and green colors. These colors reflect the personal warmth of hospitality as well as our fresh, modern approach. Together, the color family suggests traits of natural growth and maturity associated with the graphic leaf and the brand mission. The primary colors should be used most often in brand communications. Secondary colors expand the color family to offer flexibility and the opportunity to create interesting tone-ontone designs.

Primary Green
Pantone 151-7
C62 M0 Y87 K0
R103 G174 B90
#67ae5a

Primary Red
Pantone 39-15
C0 M66 Y78 K50
R131 G70 B45
#83462d

Primary Gold
Pantone 12-13
C0 M18 Y65 K39
R177 G147 B72
#b19348

Leaf
Colors

Mid Green
Pantone 157-7
C41 M0 Y85 K0
R167 G197 B76
#a7c54c

Mid Blue
Pantone 133-11
C35 M0 Y24 K4
R167 G204 B183
#a7ccb7

Red
Pantone 38-8
C0 M79 Y94 K24
R170 G79 B47
#aa4f2f

Orange
Pantone 20-7
C0 M44 Y88 K0
R232 G153 B60
#e8993c

Secondary Circle Colors

Light Green
Pantone 157-5
C27 M0 Y57 K0
R195 G213 B133
#c3d585

Light Blue
Pantone 127-9
C22 M0 Y12 K3
R197 G220 B215
#c5dcd7

Light Red
Pantone 38-6
C0 M62 Y74 K19
R184 G109 B73
#b86d49

Light Orange
Pantone 24-5
C0 M39 Y69 K0
R234 G168 B94
#eaa85e

Circle Tint Colors

Black
Pan. Process Blk
C0 M0 Y0 K100
R0 G0 B0
#000000

Dark Gray
Pantone 424
C0 M0 Y0 K69
R111 G113 B115
#6f7173

Mid Gray
Pantone 423
C0 M0 Y0 K42
R163 G165 B168
#a3a5a8

Light Gray
Pantone 420
C0 M0 Y0 K19
R211 G213 B214
#d3d5d6

Gray
Shades

Color Palette
The primary colors for the Braintree brand include rich red, gold, and green colors. These colors reflect the personal warmth of hospitality as well as our fresh, modern approach. Together, the color family suggests traits of natural growth and maturity associated with the graphic leaf and the brand mission. The primary colors should be used most often in brand communications. Secondary colors expand the color family to offer flexibility and the opportunity to create interesting tone-ontone designs.
Leaf Colors

Primary Green
Pantone 151-7
C62 M0 Y87 K0
R103 G174 B90
#67ae5a

Primary Red
Pantone 39-15
C0 M66 Y78 K50
R131 G70 B45
#83462d

Primary Gold
Pantone 12-13
C0 M18 Y65 K39
R177 G147 B72
#b19348

Secondary Circle Colors

Mid Green
Pantone 157-7
C41 M0 Y85 K0
R167 G197 B76
#a7c54c

Mid Blue
Pantone 133-11
C35 M0 Y24 K4
R167 G204 B183
#a7ccb7

Red
Pantone 38-8
C0 M79 Y94 K24
R170 G79 B47
#aa4f2f

Orange
Pantone 20-7
C0 M44 Y88 K0
R232 G153 B60
#e8993c

Circle Tint Colors

Light Green
Pantone 157-5
C27 M0 Y57 K0
R195 G213 B133
#c3d585

Light Blue
Pantone 127-9
C22 M0 Y12 K3
R197 G220 B215
#c5dcd7

Light Red
Pantone 38-6
C0 M62 Y74 K19
R184 G109 B73
#b86d49

Light Orange
Pantone 24-5
C0 M39 Y69 K0
R234 G168 B94
#eaa85e

Gray Shades

Black
Pan. Process Blk
C0 M0 Y0 K100
R0 G0 B0
#000000

Dark Gray
Pantone 424
C0 M0 Y0 K69
R111 G113 B115
#6f7173

Mid Gray
Pantone 423
C0 M0 Y0 K42
R163 G165 B168
#a3a5a8

Light Gray
Pantone 420
C0 M0 Y0 K19
R211 G213 B214
#d3d5d6

Typography
Futura BT serves as the primary typeface for the Braintree Hospitality brand. It is reserved for the logotype and hero type applications such as headlines. The clean, modern style of Futura BT aligns with our clear and trustworthy brand voice.
Primary Typeface – Futura BT
Secondary Typeface
Open Sans acts as the secondary typeface for the brand. As a free Google font, it is more accessible than Futura BT and is available in a wide range of weights. Open Sans has a lighter feel than Futura BT, while continuing to be highly legible. Use Open Sans to do the heavy lifting in brand communications. Use it generously in subtitles, body copy, titles or callouts, numerals, and symbols.
Secondary Typeface – Open Sans
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz—!?»&*() @$¤¥%©®=ñ{¢}\¡ ±234567890
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz—!?»&*() @$¤¥%©®=ñ{¢}\¡ ±234567890
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz—!?»&*() @$¤¥%©®=ñ{¢}\¡ ±234567890
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz—!?»&*() @$¤¥%©®=ñ{¢}\¡ ±234567890
Typography Hierarchy
Marketing Titles – Futura BT Regular or Medium
Subtitles – Open Sans Light
Braintree offers a full-service
suite of hospitality solutions.
Body Copy – Open Sans Light
With a self-disciplined initiative and a positive work ethic, we successfully manage nationally recognized hotels known for their world-class customer service and outstanding performance. Our portfolio includes Hampton Inn & Suites, Hilton Garden Inn, and La Quinta Inn & Suites throughout the Mountain West and Northwest.
Body Titles – Futura BT Medium/Open Sans Semibold or Regular
Numerics
Symbols
Photography
Photography used by the brand is simple and inviting. Images are natural and not overstylized. Generous lighting and angled shots invite the viewer into the scene. When people are part of the photography, they are not posed. Instead they are participating in candid, everyday activities.
Business Card
Letterhead
Envelopes
Vertical Logo Files
Here you will find the download button which contains our Braintree Hospitality vertical logos files. There are two file types (PNG and EPS) in the folder. Please remember to refer to the guides above for proper use of the logo. If you need additional logo versions, please contact marketing.
Horizontal Logo Files
Here you will find the download button which contains our Braintree Hospitality horizontal logos files. There are two file types (PNG and EPS) in the folder. Please remember to refer to the guides above for proper use of the logo. If you need additional logo versions, please contact marketing.